Jose Martinez-Soto

About Jose

Jose Martinez-Soto is the Senior Vice President and Retail Sales & Service Director at Vantage Bank Texas, based in McAllen and serving customers throughout the Rio Grande Valley. With over a decade at Vantage Bank and nearly 20 years in banking and finance, Jose brings more than two decades of leadership experience to his role. He leads retail sales and service with a focus on relationship-building, consistent execution, and tailored solutions that help businesses and families thrive. Jose’s expertise spans financial analysis, commercial lending, and retail banking, giving clients a well-rounded partner who understands both day-to-day operations and long-term goals. Since joining Vantage Bank in 2014, he has helped elevate customer experience and team performance across branches. Prior to that, he was recognized as a Pinnacle Club Winner at BBVA Compass, an honor awarded to the top 5% of performers. He studied at the University of Texas Pan American and has completed over 100 hours of continuing education in banking, finance, and management. On June 18, 2021, Jose earned a diploma from the Southwestern Graduate School of Banking at Southern Methodist University, further deepening his expertise in financial services and executive leadership. Earlier in his career, he held NMLS, Group A, and Series 6 licenses, equipping him with a broad perspective that now informs his leadership and operational strategy. Deeply committed to his community, Jose serves on the board of the Make-A-Wish Rio Grande Valley Foundation. He enjoys spending time with his wife and two children, and remains rooted in Mission while working in McAllen, giving him a strong understanding of the Texas border market and the opportunities ahead for local businesses. Clients appreciate his approachable style, steady guidance, and the personalized advice that helps them navigate change with confidence.